MA Family has extensive experience in personal PR strategies. We specialize in elevating startup founders and corporate executives in the media, crafting public messaging, and shaping narratives for personalized media coverage. When necessary, we use our expertise to quiet media attention, helping founders enter stealth mode.

Our approach to personal PR follows this strategy:

  1. Audit: We assess founders' strengths and weaknesses in media interaction. We determine the most suitable types of engagement (e.g., interviews, podcasts, bylines, commentary, social media activity, conferences, awards, etc.) for them. We identify the insights they are prepared to share and what should be avoided. Additionally, we evaluate whether they require content creation support and to what extent.
  2. Media Training and Preparation: We provide media training to ensure founders are well-prepared to appear publicly and present favorably in the media. Our in-house trainer, a former journalist from Cointelegraph, leads these sessions, but we also collaborate with external trainers when needed. For example, we hired Arthur Joseph, former coach of Barack Obama and Tony Robbins, for the new JetBrains CEO. The depth of training is tailored based on the results of the audit.
  3. Newsjacking and Commentary: We position executives as industry leaders, providing commentary on news events and developments within the web3 industry and related enterprise topics. We actively monitor media trends, announcements, and publications to identify opportunities for executives to comment and spread their message.
  4. Thought Leadership: We leverage the expertise within your team to share your perspectives on the tech industry, establishing your leadership in the field.
  5. Content Creation and Social Media Activity: We develop the necessary content, from bylines and features to social media posts, ensuring it aligns with your personal and professional brand.
  6. Event Appearances: We pitch founders as speakers at relevant tech and business events, from WebSummit to the Davos Economic Forum.
  7. Awards: We submit founders for relevant awards and rankings, and we secure media coverage of these achievements.

Here are some examples of the media coverage we've secured for founders.

Media Coverage

Injective Protocol

We secured Forbes 30 under 30 for both founders and pithced them to crypto media as speakers.

Injective Labs

Injective Labs CEO Discusses a 'Highly Promising Sign' for the Evolution of DeFi

Eric Chen, CEO of Injective Labs, on Building Finance Specific Blockchains and the Current State of DeFi | Ep. 263

JetBrains

We have been working with the company for six years, with our primary goal being to persuade the founders to step out of stealth mode and reveal the true scale of their business in a way that feels comfortable. This helped to elevate the company’s prominence in the business world.

Now, with the former CTO stepping into the role of JetBrains’ new CEO, he is taking on the demanding responsibility of public leadership. Over the past six months, we have been preparing him for this transition. We hired Arthur Joseph, former coach of Barack Obama and Tony Robbins, to properly train the new CEO, and secured a speaking slot for him on the main stage of the Web Summit this November, as well as interviews with Bloomberg and Forbes, to successfully present the new JetBrains strategy.